Bill Tyson has a 30-year track record of building Omni-channel insurance marketing businesses, domestically and internationally. He is a seasoned Global Executive having excelled at 4 Fortune 500 companies (AIG, CIGNA, JLT and Swiss Re) before moving into more entrepreneurial endeavors. His strengths are in developing and executing strategic initiatives, marketing, distribution and sales strategies; change leadership, business development, product and service innovations, benefits, risk management and leveraging Internet-based technologies. He is a versatile leader having served as CEO, EVP, CMO, COO and more than 22 years in Sales Executive leadership roles. Bill has particular subject matter expertise in the following areas:

  • The Internet of Things (IoT)
  • Employee Benefit Programs
  • Business Insurance (including Professional Liability)
  • Voluntary Benefits
  • Affinity Group Marketing
  • Direct Marketing – Marketing Cloud-based solutions
  • High Limit Life Insurance
  • Accident and Health Underwriting and a variety of health care solutions.

Throughout his career he has conducted insurance workshops on Strategic Marketing Planning, Distribution and Multichannel marketing. He has presented at the conferences of various trade associations: American Bankers Insurance Association (ABIA), the Professional Insurance Marketing Association (PIMA), the American Institute of Professional Association Insurance Administrators (AIPAGIA) and the International Mass Marketing Association (IMMA).